Google Ads Management

Overview

Right now, someone in your city is searching Google for exactly what you sell. In the next few seconds, they will click one of the top results — and probably never search again. If that click goes to your competitor, it is not because their product is better. It is because their campaign is built better. Google Search Ads put your business in front of high-intent buyers at the precise moment they are ready to decide. When set up correctly, there is no more efficient lead generation channel in digital marketing.
Most businesses running Google Ads independently are losing 40 to 60 per cent of their budget on the wrong keywords, sending expensive traffic to a homepage that was never designed to convert, and bidding against themselves without realising it. The platform is not the problem. The setup is. At Sir This Is An Ad, we build and manage Google Ads accounts with one objective: the highest number of qualified leads at the lowest cost per lead, every single month. Everything else is noise.
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Avg CPL Reduction

Typical improvement in cost per lead within 90 days of managed campaigns.
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Avg ROAS Improvement

Return on ad spend improvement across optimised Google Search campaigns.

The True Cost of a Poorly Managed Campaign

Every day your Google Ads campaign runs without proper optimisation, you are paying for irrelevant clicks, showing ads to people who will never buy from you, and missing the high-intent searches that would have converted. This is not a small loss — it compounds daily. We start with a free audit of your existing account (or a clean build if you are starting fresh), identify exactly where the budget is leaking, and execute a structured improvement plan that gets measurably better every month. You get a campaign that works while you focus on running your business.
  • We stop the budget bleed before touching anything else — audit first, always
  • Every ad group gets a dedicated conversion-optimised landing page, not your homepage
  • Full transparency — you see every change we make and why
  • No long-term contracts — results keep you here, not fine print
What is Included:
  • Search Campaign Architecture and Setup
  • Keyword Research and Competitor Analysis
  • Ongoing Negative Keyword Management
  • Responsive Search Ad Copywriting (RSAs)
  • Bid Strategy and Budget Optimisation
  • Conversion Tracking via GA4 and Google Tag Manager
  • Monthly Reports in Plain English — No Jargon
Get My Free
Google Ads Audit

Small Agency. Serious Expertise.

Your competitors are bidding on your keywords right now. Are your campaigns built to beat them?
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Campaigns Optimised
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Avg CPL Reduction
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Avg ROAS Growth

Frequently Asked Questions

Questions about how Google Ads management works, what budget you need, and what to expect from a managed account.

We recommend a minimum ad spend of Rs. 15,000 to 25,000 per month, separate from our management fee. Below this threshold, the algorithm lacks enough conversion data to optimise effectively, and results come too slowly to be meaningful. We advise the right starting budget for your specific industry and goals during the free audit call.

Most clients see measurable improvement in lead quality and cost per lead within the first 30 days. Full campaign optimisation — where the account is genuinely performing at its best — typically takes 60 to 90 days as we accumulate conversion data. We share performance data with you throughout, so you are never guessing.

Yes — and this is often where we deliver the most immediate impact. We audit the existing account first, eliminate waste, and then restructure. Most clients who hand over an existing account see improvement within the first two weeks simply from removing what should not have been running.

We do not hide behind jargon or blame the platform. If something is not working, you hear it from us before anyone else — because we report transparently every month. We tell you what we are changing and why. No lock-in contracts mean we earn your trust every single month, not just once.